Category: Features

Brand Profile: Melon Optics

August 1, 2018

We caught up with the Melon Optics team to hear more their unique business model from fully customisable product offerings, opening 4 stores in Indonesia, an ever growing pro team, having an HQ in Bali and much more.

Industry Heavyweights: Ryan McDermott, Professional Board Technician.

July 11, 2018

We caught up with Ryan McDermott, who has prepared the pro riders boards behind most podium wins in modern times. We find out if he has ever blown a riders run, what goes into preparing Danny Davis’s board, how we can make our own boards faster and much more.

Riders That Can Surf (Well)

June 25, 2018

It’s summer and most people have their attention on the beach rather than on the slopes but which riders can hold their own the best in the water? We went to find out.

Brand Profile: Bonfire Outerwear

March 16, 2018

Bonfire Outerwear has been in business for 30 years. That’s no joke in this industry and we wanted to find out how Bonfire have managed to become one of the most respected companies. Find out the Bonfire story.

2019 Sneak Peek From Shops First Try

January 24, 2018

The Shops First Try event is a wrap. Here we bring you a selection of next seasons good that caught our attention. We don’t receive any backing from these brands, so rest assured this isn’t a sponsored post.

The Fall And Rise Of Helmets.

January 10, 2018

Remember when you would rather risk having concussion that wear a helmet and look like a kook? Thankfully this mentality has changed over the past few years but how and why? We spoke to several pros and industry heads to see what changed. Featuring: Halldor, Enni Rukajarvi, Tor Lundstrom, Sarka Pancochova and more.

Isenseven The Full Story

October 27, 2017

We wanted to find out exactly what happened with Isenseven, from their humble beginnings to creating one of the biggest fanbases ever for a snowboard movie production, their reasons for quitting and plans for the future.