Everyone loves looking at next years products and Shops First Try has quickly established itself to be the perfect location to do just that. Held in the picturesque resort of Alpbach, hundreds of brands, media, shops and riders make the trip over to sample the newest snowboard releases for the next season. Shops first try gives people the chance to actually test products, instead of only relying on the usual sales reps spiel. We had a great time testing everything out and below is what caught our attention.
DC got your youth covered
DC with a selection for all types of riding.
Transform looking fresh for 18-19
Horsefeathers gets better each season, this technical mustard offering got our attention.
Horsefeathers and their technical streetwear in a timeless olive colourway
Horsefeathers Tyler Chorlton signature line
The Adidas Technical Boost in this desert storm inspired colour way
Anoraks are all the rage for 18-19. We loved this 90’s style block colour offering from adidas.
duo boa adidas
More block colouring from adidas.
Bonfire always stands out, here are two super tech yet stylish jackets.
Sessions are one of the original brands and looking amazing for 18-19 with these two timeless pieces.
32 going floral for the ladies
A really bad photo of some of 32’s new line
Some of Capita and Springbreak’s quiver, The Capita Kazu pro model is on the left.
Jess Kimura’s pro model centre and other Capita female specific models
Capita is looking stronger than ever.
Pow surfing is more popular than ever, these pow surfers from Konvoi got a lot of people smiling.
These Salomon Hillside project boards are now available for ladies and they are looking good.
The Salomon Assassin
One of the most popular boards of this season, The Salomon Huck Knife
New shape for Dragon offering unparalleled peripheral vision
If you have ever wanted your mitts to match your backpack then Dakine have got you covered.
More matching backpack and mitt combo from Dakine
Burton’s Danny Davis Free Thinker and Custom X
Burton have loads of new Family Tree boards for 18-19. Here is the Speed date, the bottom feeder and the stun gun.
The Burton flight attendant
The Burton Kilroy process and Killroy custom.
A new female specific family tree model called the Burton stick shift
More new family tree boards, The Story Board and Trick Pilot
The Burton Danny Davis Freethinker
Tangy Nitro Team binding with Vibram
A powerful quiver of boards from Nitro
Vimmana head honcho Tronna and his 165 Wufo
Vimana boots now come with speed lacing- snus not included
Vimana’s ever beautiful collection including pro models from Enni Rukajarvi, Brage Richenberg, Markku Koski and Michi Albin
Weedo’s fun outerwear costumes will get your kids pumped to go up the hill
tennis ball steeze from Volcom
Arthur Longo’s Volcom outerwear of choice
camo is back in hard for 18-19 and this is Volcom’s super tech camo offering.
More camo from Volcom with this ultra warm mid layer
Volcom’s tech womens jacket as worn by new team rider, Hailey Langland
Oakley have gone all sunkist with this yellow to orange fade colourway, available on all models
This was my favourite graphic of the show, the new Nicholas Müller Pro Model by GNU. The Müllair
Lib Tech’s Travis Rice The Orca looks like a fun ride
Libtech’s Travis Rice is bound to be a popular choice
The timeless Lib Tech graphics
Union looking as solid as ever
Deeluxe have some of the comfiest boots around and an ultra fast speed lacing system.
Airblaster is looking good for both men and women
Not sure if we love or hate this outfit from Airblaster but can imagine a lot of people wearing it next season
Stiff session carbon binding from Switchback
Bataleon graphics are always a standout
There were a lot of smiling people riding the Bataleon surfer during shops first try, this board rips through pow.
Bataleon and their board for the future stars
Lobster have some of their best graphics yet for 18-19
Sparrow Knox loving his Lobster snowboard with sick Danny Larsen graphics
Rome’s Philip Kämmerer with Stale Sandbech’s new pro model
Len Jørgensen stoked on his new pro model from Rome. The graphics look beautiful close up.
Rome and the Len Jørgensen, Alek Ostreng and Stale Sandbech RK1 pro models